Forza

IamMarketing

IamMarketing

One way this video game is marketed is by using in between commercial breaks on the television.  That way, the game is able to get its message across to a much wider and diverse audience.  In the adverts, they use famous cars, for example, Lotus, Ferrari, Maclaren etc.  They also use standard cars like Ford, Vauxhall, Peugeot etc.  This range of cars gives the game a much wider range of possibilities - this is the game's killer app.

When considering the range of places to market this game, one of the most popular areas of use is Facebook.  Facebook targets a very wide audience where there would be a very wide age range to market to.  Use of Facebook would enable the consumers to put in their personal preferences like commentary on whether they liked the game or not and use of Facebook would also enable the consumers to talk to one another on whether they enjoyed or liked the game or not.  This would give instant feedback from the consumers.

Production


This video game was developed by Turn 10 Studios and published by MotorSport.  The game uses a wide range of cars from a Honda Civic right up to a prestigious Enzo Ferrari and the Le Mans prototypes such as the Audio 8.  This use of different levels of cars will appeal to a wide range of consumers as there will be a car to suit everyone's taste.  The production also uses customisation and offers colour change which has an artistic appeal.  The video game also had rave reviews in different well known journals.

Distribution 

The distribution of this video game is through many different sources and outlets.  Many are distributed through high street shops like Game, HMV and GameStation but one of the biggest selling distribution networks is when people buy on line.  HMV also provide an on line distribution service that is fast and efficient.  This way of marketing and purchasing the video game is aimed at reaching a much wider audience.

Forza is only available on the Xbox consoles making a niche market and basically Xbox has purchased the sole rights to distribute this game and by cornering the market, they will make vast profits for themselves.  The cost of this video game is £39.99.

Consumption

Forza can be consumed in many different ways, for example, the videos can be played on discs from the consumer's console, or connect to Xbox Live and play interactively with other people on line and this will open up a much wider audience both in this country and worldwide.  To make the game more interesting, downloads can be made of other cars, tracks etc. and this will open up other possiblities of varying the game and making it more appealing to consumers.