Gran turismo 5

Marketing- Sony computer entertainment marketed and advertised their new product 'Gran Turismo 5' in many innovative ways. Firstly, before the release of Gran Turiso 5 (released on the 24th November 2010) Sony Computer Entertainment released a TV advertising campaign following the fictional marketing character, Kevin Butler, who campaigned that Gran Turismo 'only does everything'.

http://www.youtube.com/watch?v=5v3aCp899F8&feature=player_detailpage

Then Gran Turismo 5's advertising campaigns got a little more creative, At the October 2010 Australian international motorsports show, Toyota hosted a 24-hour Playstation3 GT5 endurance race, a recreation of the 24H Nurburgring, with a total of 48 drivers split into two teams, racing virtual interpretations of the Toyota FT 86 G Sports concept for a full day and night.
On November 14, 2010 it was revealed that Sony had teamed with Swiss watchmaker Tissot to host the official countdown timer for the launch of Gran Turismo 5. To promote the relationship, Tissot gave away one customized, GT5 edition Tissot, every day up until the release date of the game. This is a great example of synergy between the two firms.

Production- Gran Turismo is exclusive to Playstation, making it a first party game, as it is produced by a seperate company, Polyphony digital, and distributed by Sony, though only on one console. Horizontal integration is used in the production of this game as it is different stages of the production are passed along.

Consumption- The game has a multiplayer feature, meaning he or she can interact and race others around the world via the internet, this is technoligical convergence. This game can be played up to 16 versus online game mode, or 4 player local.

Distribution- GT5 has plenty of downloadable content on it for consumers to keep upto date with. This game can be ordered off the Gran Turismo website, or off online sites such as Amazon, Play.com or Game.com. It can also be purchased from Tesco's or any other big retailer stores. this enables the game to be purchased more widely available, benefitting the producers and distributers more.