Case Study- Fifa 2011

iamMarketing- One way fifa market the game is by adverts on the TV and on websites. they play the TV adverts during the adverts of football matches as this is likely to be the targeted audience. The adverts included big named footballers including Wayne Rooney, Kaka and Inestia. it also included loads of different ages and nationality's and both genders. In the advert they show the game play and show the new key improvements.  

They also had adverts on websites. for example on games websites and also a marketing campaign on facebook. These included advert banners and trailers.  In America Fifa also did an event marketing plan. they had 2 vans with 15 TVs and 15 PS3s where people could come and try the new game play and say what they thought of it. there was competitions and prizes to win like t-shirts. One other way they marketed fifa was by bringing out the demo on xbox 360 and PS3. this had five teams but arsenal could be unlocked by winning five times on fifa superstars on facebook.

Production- Fifa 11 is produced by EA (electronic arts). they used Wayne Rooney to do the motions and movement of the players. they put him in a suit that has many sensors attached to it and these sense the movements and record them onto a computer. They also used a game face feature where they take a picture of a players face face on and side on and this is put onto a computer where it is then placed onto a blank model on the computer.  

Distribution- Fifa is Distributed widley round the countries its sold in. It is mostly sold in shops for exaple HMV, Game and Gamestation. all these shops made it available to pre-order fifa 11 this meant that the consumers were paying for it before it was even out. it is also sold in big supermarkets like tesco and asda who often do deals like buy a top 10 game and get fifa half price. Mobile phones are the only thing which dont sell fifa as a disc but it can be downloaded for £5.
There is also alot of downloadable content for fifa 11 for example fifa 11 ultimate team. This can be downloaded on Xbox 360 and PS3. This came out about a month after fifa came out and on PS3 was £7.99 but the first 7 games are free.

Consumption- Fifa 11 can be consumed in many different ways. for example consumers can just play the game from the disc which itself has many different game plays. it has career mode where they can play as a single player, a player manager or a manager. all of which have 15 seasons. they can also just play single games and they can now play as the goalkeeper. If the consumer has online they can also play team games online or Be-A-Pro online or create there own league for there friends to join in with.

there is also lots of thing that can be ajusted to your fifa by going on the fifa 11 wesite.
for example creating your own game face by using pictures of your self, goal of the week where you can upload your goals to the website where your goal could be picked as goal of the week and downloading music from the internet to your xbox to play in game.