Guitar Hero- World Tour

Activision- guitar hero

Marketing

The marketing for the game guitar hero is basically a representation and a summary of the game. Guitar hero is marketed through the traditional use of adverts on TV and adverts in newspapers, magazines and billboards round major towns. E.g. London.

Guitar hero has its official website http://worldtour.guitarhero.com/uk/ in which downloads of songs for the game are available, top news of the game is shown, customizations and play modes for the game is shown and many other features to guitar hero is represented. It also has a page dedicated to media so the fans can get wallpapers and pictures of the games. Quotes from fans are also used to show their opinion on the game and to inform new-comers of their experiences.

Activision also has a company website in which it promotes guitar hero. As soon as you arrive on the guitar hero page on the activision website a video which has been uploaded starts to play and it informs the audience of the game and the knowledge and history behind it. Brian bright the project director for guitar hero explains the purpose and the creation of the game. The website also provides written information on the game and the different controllers and extra’s that are available.

Production

The consumer either decides to play single or in a group and they then choose the instrument in which a guitar, drums kit, singer and bass guitar is on offer. The consumer(s) then choose a song which they want to play and they then follow the instructions on the screen. If you’re playing the guitar for example the fret comes up on the screen followed by coloured notes which is a representation of the guitar notes which you have to play. The consumer presses the notes at the correct time and this is then sent to the Wii and is submitted to the players score and progression at the end. Brain Bright quoted from the video on the activision website how they improved Guitar Hero World Tour compared to Guitar hero. They incorporated a tap sensitive strip allows the consumer to tap instead of strum the guitar. This makes it easier to play the game and get high scores. He also explained how they worked with famous people such as Chad smith and the Chilli Peppers to produce the drum kit. Their main aim for the drum kit was to make it feel more realistic so they elevated the symbols from the snare and the tom to make it feel more like your hitting the symbols and more realistic for the consumer.

They also gave the drum heads a tactile feel so to improve the response time.

All of the instruments and controllers are wireless which allows easier set up and playing of the game.

Distribution

Guitar Hero World Tour is distributed in many shops across the world such as HMV, Argos, GAME and other video game retailers. The price of the game varies between £99.99 to £120.99. You can also pre-order from the Guitar Hero World tour website. Other websites are also available to buy the game are Amazon, Walmart, eBay, game stop and Redoctane. The game can be played on Wii, Xbox 360, Playstation 3 and PS2.

Consumption

The game can be consumed by plugging the Wii, Xbox 360, Ps3 or PS2 into the tv and using the remotes and instruments to control the game. You can play individually or as a team or go online and compete in battles with other people across the world.