Sunday 24 April 2011

Fifa 11 case study

Production

Made by EA sports
Developed by EA Canada
Designed by David Rutter (PS3 and Xbox) and Ian Jarvis and Andrew (PC)

Released on the dates for all consoles except the Nintendo Wii and the Nintendo DS:
- 28th September (North America)
- 30 September (Australia)
- 1 October (Europe)   

More licensed leagues to choose from (31) from 24 different countries as well as 41 national teams to play as.

From other Fifa games they've improved:
- Career mode = player can either be playing on the pitch, be the manager, or both (provides a variety of options in which suit a players needs)
- "2 button" control system (simpler for users)
- Pro passing = use of control pad, more accurate passes in game play
- Goalkeeper intelligence = be the goalkeeper
- Improved celebrations
-360 degree dribbling (enables player to have more control of what the players on the pitch do)

Distribution

Optical disk for all gaming consoles except mobile platforms (download - excluding PSP) and Nintendo DS (game card)

Marketing

Commentators in game play (Martin Tyler and Andy Gray) - two high status commentators may attract older genaration (30-50 year old males)
Proffessional footballers on cover (Kaka and Wayne Rooney) - two high status footballers who the younger generation (5-20 year old males) aspire to be like and the game is allowing them to gain control of footballers like these
Updated teams - all transfers made in summer 2010 occur on game
                         - also, after the January 2011 transfer window, the game created an update in order for the transfers to take place. For example, Andy Carroll going to Liverpool and Fernando Torres going to Chelsea
Better graphics - more detailed
Variety of leagues from different countries gives worldwide audience attraction:
- Australia
- Austria
- Belgium
- Brazil
- Czech Republic
- Denmark
- England
- France
- Germany
- Ireland
- Italy
- South Korea
- Mexico
- Netherlands
- Norway
- Poland
- Portugal
- Russia
- Scotland
- Spain
- Sweden
- Turkey
- USA
- Rest of world group

No comments:

Post a Comment