Mario Kart

Marketing


Mario karts series started in 1992 and is aimed at anyone over the age of 4 both females and males.
There are several characters within the game including protagonists and antagonists of both sex so that its easier for the target audience to relate to them. Mario karts has improved over several years as the graphics are more detailed and the game is able to do more things than it used to for example you can now play up to 4 players at the same time on a wii game allowing the range of audience to increase from just one single child player to a whole family playing.http://www.youtube.com/watch?v=lLrAZlxS7F0 . Mario Karts advertises their game in as many ways as possible to attract the target audience world wide. They're unique selling points are the celebs that advertise the game on television i.e girls aloud on the DS versionhttp://www.youtube.com/watch?v=2tKLWPOZ2Cs also the new features each series contains i.e more characters, different powers, different music and a larger variety of settings.


Production
Mario Karts was developed by Nintendo Entertainment Analysis and Development and published by Nintendo for the Wii console.The game was released worldwide throughout April 2008 and every copy of the game is packaged with the Wii Wheel accessory, which is designed to hold the Wii Remote to allow s more fun and conventional steering.Players choose a character of up to 24 characters and from 36 vehicles,  the available types of karts and motorbikes depends on a character's weight and their performance on the tracks. Each vehicle has seven different characteristics: speed, weight, acceleration, handling, drift, off-road, and mini-turbo a specific software is used to create all of these features. 


Distribution
The producers of mario karts have given the right to thousands of shops worldwide to sell their games. specific shops in the U.K that have that right are Toys R us , Game, Argos, Disney store and many more including the wii shop itself and online.


Consumption

Nintendo Wii is easily attached to your T.V and connects within seconds, the Mario kart game consists of  several different controls from remote to wheel this is to suit the target audiences preferences and make it more interesting. The wii doesn't only use just wii remotes but also game cube remotes allowing people to make the most of their game consoles and their software used to play the game. Mario Karts is a racing game where people can verse others at the same time including a max of 4 players at the same time this results to the screen splitting into 4 sections creating tension and competition between the players.