This is one of the NBA 2K10 commercials for online and television. It has two of the NBA's best all-stars playing NBA 2K10 and shows them being competitive. This will make the audience want to play the game to see how good they are.
Marketing
When marketing this product they have thought about what kind of audience is likely to buy their game. As it is a sports game, it is highly likely that sports fans and basketball fans are their main target audience. In this case, '2K Sports' mainly did their television adverts on sports channels such as 'ESPN'. The adverts would be shown in between programmes but more specifically just before and straight after sports coverage of any basketball games. There would also be small adverts at the side of sports websites advertising the game to sports fans.
Production
'Take-Two Interactive' owns the company 'Visual Concept Entertainment' along with '2K Sports', which are the company that makes 'NBA 2K10'. 'Visual Concepts' are the developers of the game so they design all the game play, start-up menus, characters, etc. 'Take-Two' then decided to create their own publishing label called '2K Sports'. The publisher/publishing label designs all the packaging and advertising for the game but as '2K Sports' was created by 'Take-Two', this means they don't have to borrow funding from the publisher and they get to keep the money, making more profit. 'Take-Two' create 3rd party games as they are an independent company that make games for many consoles such as 'Xbox, 'Xbox 360', 'Playstaion 2, Playstation 3, 'Wii', etc.
Distribution
'NBA 2K10' was released all over the world in places like North America, Europe, Japan and Australia with 2 million units being sold. 'NBA 2K10' was licensed to be sold in major store retailers, like 'Game' and 'HMV'. They also licensed it to major online retailers, like 'Amazon.co.uk' and 'Play.com'. As well as stores they made it available to be purchased off their own website itself.
Consumption
The major aspect of '2K10' that changed from '2K9' is that they have introduced a new career mode called 'My Player' and also a new feature called 'NBA Today'. The 'My Player' career mode allows the consumer to make their own player to then put through training to try and get them into the NBA and complete a season in an NBA team. It allows them to change basically everything from how they look, to their shoes, to their muscle mass, to how they shoot the ball. It lets the consumer feel apart of the game and get attached to their player as if it were them in real-life. The 'NBA Today' feature allows the consumer to check out the latest news and scores on the NBA, provided that they are connected to the internet. Once they are online it is all updated automatically so it just appears ready for the consumer to view. This is a good feature for basketball fans as it makes it easily accessible for them.
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