Mario Kart- case study

http://www.mariokart.com/wii/launch/

Marketing
Mario Kart is a fairly new game and the marketing done to promote the game is mainly from adverts on the TV, posters thats are found in game stores, the internet when maybe thinking of buying the wii console by its self, magazines etc.
The mario kart game has its own website which players are able to get onto to where you can find out about game details,characters new things to download.

http://www.youtube.com/watch?v=u5PE_EqLfxM

The way the game is advertised on the Tv has included a popular pop group playing the game which will promote the game well.

production
The game mario kart was deisgned for up to 4 players. As this game is on the wii you need the wii remote controls to be able to play the game. There is also a steering wheel thats been designed so you are able to put the wii remote into the wheel and are able to play the game usuing an actual steering wheel.
To play the actual game there is no specific eqipment that is needed for just the mario kart game just the controller than comes with the wii console.
The game mario kart has been improved and improved over time, for example the character mario has been around since before the wii console was actually created with games such as super mario.